The digital world makes it easier for us to do good through everyday actions, but often these acts, done without real engagement, feed our egos more than they solve the real struggle of feeding the poor. That’s the argument made in a video by GlobalPov, an University of California-Berkeley project that has launched a campaign to encourage people to actively engage in fighting poverty — It calls the global community to spend conscientious thought and effort as well as money.“There is something incredibly empowering about this idea,” said Professor Ananya Roy, Education Director at the University of California-Berkeley’s Blum Center. “That our purchasing power can aid someone on the other side of the world. And there is something incredibly arrogant about this idea. Who are we to save lives, give aid?” But most of us don’t understand true global poverty, Roy says.