“Direct delivery” development is simple. Livestock are sick; let’s distribute vaccinations. People need more food; let’s train farmers.You’ve probably seen an ad campaign imploring you to donate to such a cause. The images tug at your heartstrings and technology lets you to make an instant donation. Despite that direct delivery is far from being the singular approach to development, it is the most traditional and therefore the most well known.As a result, more nuanced approaches, such as market development, are often unfamiliar territory. Unlike direct delivery, which relies on quick-fix solutions to problems, market development relies on research and analysis to identify the root cause of the issue. People are hungry, but the lack of food is just the surface of the problem.