Social enterprises often takes their cues from venture capital, but a recent article at Co.Exist claims there is a lot to learn from the big, bad transnational corporations as well. One surprise from the article: Did you know McDonalds usually buys from local suppliers? In fact, local partnerships play an important role in determining what goes on a McDonalds menu.The Big Mac is a model for how social enterprises can balance product quality with the desire to find local suppliers. This can mean offering less options and focusing on what locals can readily supply: Sometimes to scale up, you first have to scale your product or service down to what you can procure locally or what you can expect local staff and volunteers to provide consistently.
How to sell Big Macs in India: A lesson for social entrepreneurs
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